Marketing Management (MBA )

Marketing Management (60 hours)

The Course Module:

1.1 Market analysis: techniques and technologies.

1.2 Internal Analysis: products, advantages, disadvantages.

1.3 assortment, pricing, distribution channels of the company.

1.4 Market research in the commercial activity of the company.

1.5 Marketing communications: ATL, BTL, TTL. Trade-marketing.

Marketing management includes the analysis, planning and implementation of a series of activities designed to maintain a profitable exchange with the target customers.

The purpose of these actions is to achieve certain objectives: profit, growth in sales and market share, and so on. D. The system of marketing management at the tactical level, aimed at creating a market demand for existing goods and services.

The program module "Marketing Management" is aimed at the assimilation of the theoretical and practical aspects of marketing management and skills to solve a number of problems.

The main objective of this course is to develop knowledge and skills in the field of strategic and tactical marketing management in the enterprise.

The result of the passage of this program will be the implementation of the following goals and objectives:

The transformation of the organizational structure of marketing in the company.

Improving the quality of marketing activities and benefit from it.

The use of new marketing tools.

Entering new product markets / market.

Interaction with effective partners from the field of marketing.