Online Business Marketing Strategy

The marketing strategy of business (56 hours)

The Course Module:

1.1 The structure of the marketing activities of the company.

1.2 Competitive analysis. Evaluation of the competitiveness of products and areas of the company. Confronting competitors.

1.3 The Company's position in the market. Positioning. Branding. Competitive advantages.

1.4 Who are our customers: segmentation, customer behavior modeling, identification and development needs?

1.5 Strategic Marketing. Basic and unconventional strategy.

1.6 Developing and bringing to market a new product from idea to shelf space in the store.

1.7 New media and other forms of promotion.

1.8 Promotion of the Internet.

1.9 Assessment of the effectiveness of the marketing services company.

The marketing strategy of the company - it is a training course aimed at increasing understanding of the marketing function and development of the capacity to analyze business situations. This program allows you to evaluate the relationship between the elements of the marketing mix and strategic aspects.

The main objective of the module - learn how to apply this knowledge in practice, with special tools and models for decision-making.

The training program "marketing strategy" aimed at achieving the following objectives:

Increased sales (increase customer flow and the number of orders).

The increase in profits.

Achieving leadership in the segment.

All of these problems are related to the company's mission and strategic plans of the enterprise.