Competitive
Strategy (28 hours)
This
Course Modules:
1.1 Competitive war. Resisting
raids and capture business.
1.2 The basic competitive
strategies.
1.3 Risk management.
The strategy of working with
competitors - a set of actions based on the defensive or offensive. This
activity is aimed at getting a decent position in the industry, and higher
income from investments.
The course program
"Competitive Strategy" teaches the practical application of business
management skills, and familiar with what a successful competitive strategies
exist today.
For example, minimizing the
costs. This method provides protection from rivals and competitors, as many
companies exhaust their profits during the competition. This strategy can profitably
apply only enterprises control a large share of the market (compared to the
other players), or have other benefits, such as access to the most favorable
raw material.
Differentiation. This strategy
is Business Management is offered as an alternative to minimize costs. Its
principle is to emphasize the uniqueness of the company's products within the
industry (e.g., use of titanium, more robust parts in the production of sports
equipment e.tc.).
Concentration
- a business management strategy that allows to focus on the skills of a
particular user defined geographical region, defined range of products.
Identify the applicability of a
specific strategy for your business and reach an effective way to help the
development of the course "Competitive Strategy".

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