Marketing Management (MBA )

Marketing Management (60 hours)

The Course Module:

1.1 Market analysis: techniques and technologies.

1.2 Internal Analysis: products, advantages, disadvantages.

1.3 assortment, pricing, distribution channels of the company.

1.4 Market research in the commercial activity of the company.

1.5 Marketing communications: ATL, BTL, TTL. Trade-marketing.

Marketing management includes the analysis, planning and implementation of a series of activities designed to maintain a profitable exchange with the target customers.

The purpose of these actions is to achieve certain objectives: profit, growth in sales and market share, and so on. D. The system of marketing management at the tactical level, aimed at creating a market demand for existing goods and services.

The program module "Marketing Management" is aimed at the assimilation of the theoretical and practical aspects of marketing management and skills to solve a number of problems.

The main objective of this course is to develop knowledge and skills in the field of strategic and tactical marketing management in the enterprise.

The result of the passage of this program will be the implementation of the following goals and objectives:

The transformation of the organizational structure of marketing in the company.

Improving the quality of marketing activities and benefit from it.

The use of new marketing tools.

Entering new product markets / market.

Interaction with effective partners from the field of marketing.

Online Microeconomics (MBA )

Microeconomics (40 hours)

The Course Modules:

1.1 Methodology of microeconomic analysis: production, costs, profits.

1.2 Factor markets and income distribution.

1.3 Theory of production. Capital markets and natural resources.

1.4 Welfare Economics.

Module "Microeconomics" - an area of ​​business knowledge, where he studied the functioning of the economic agents in the industrial, consumer and economic activity.

This module will be interesting to managers, professionals, entrepreneurs, financiers, and managers, in the activities which knowledge of basic economic laws - the main or an important component.

The main purpose of this program is:

Getting information about the functioning of a modern business system at the microeconomic level.

The study of behavioral factors of consumers in a market economy, and the sales process.

The study of the factors of pricing and demand generation.

The use of microeconomic standards in their companies.

After examining the content of this course, you learn how to effectively apply the knowledge gained in the framework of the modernization of the economic processes of the company and its own market niche.

Online Competitive Strategy

Competitive Strategy (28 hours)

This Course Modules:

1.1 Competitive war. Resisting raids and capture business.

1.2 The basic competitive strategies.

1.3 Risk management.

The strategy of working with competitors - a set of actions based on the defensive or offensive. This activity is aimed at getting a decent position in the industry, and higher income from investments.

The course program "Competitive Strategy" teaches the practical application of business management skills, and familiar with what a successful competitive strategies exist today.

For example, minimizing the costs. This method provides protection from rivals and competitors, as many companies exhaust their profits during the competition. This strategy can profitably apply only enterprises control a large share of the market (compared to the other players), or have other benefits, such as access to the most favorable raw material.

Differentiation. This strategy is Business Management is offered as an alternative to minimize costs. Its principle is to emphasize the uniqueness of the company's products within the industry (e.g., use of titanium, more robust parts in the production of sports equipment e.tc.).

Concentration - a business management strategy that allows to focus on the skills of a particular user defined geographical region, defined range of products.

Identify the applicability of a specific strategy for your business and reach an effective way to help the development of the course "Competitive Strategy".

Online Business Processes and Information Technology

Business processes and information technology (90 hours)

This Course Modules:

Process Management. Types of business processes and their impact on the implementation of the strategy. Modern methods of describing business processes and their simulation.

1.2 Statement of the business processes and assess their effectiveness.

1.3 Management Systems organization and its business processes.

1.4 Business Security.

1.5 Information technology.

Business processes - a set of activities and tasks related to each other, the result of which is a ready-service product for the consumer.

Information technology management can determine which business processes are best used in the conditions of a particular enterprise.

This course "Business processes and information technology" will help you to prepare activities and tasks that will ensure a good result within your company.

Optimization of business processes - a set of actions aimed at improving the interaction between the structures of the enterprise, simplifying their work. Each company is unique, and accordingly, all used in the associated business processes and complicate the ability to upgrade or simplify its operation.

Information Technology Management increase productivity Management Company, the company's competitiveness in relation to competitors.