Marketing Management (MBA )

Marketing Management (60 hours)

The Course Module:

1.1 Market analysis: techniques and technologies.

1.2 Internal Analysis: products, advantages, disadvantages.

1.3 assortment, pricing, distribution channels of the company.

1.4 Market research in the commercial activity of the company.

1.5 Marketing communications: ATL, BTL, TTL. Trade-marketing.

Marketing management includes the analysis, planning and implementation of a series of activities designed to maintain a profitable exchange with the target customers.

The purpose of these actions is to achieve certain objectives: profit, growth in sales and market share, and so on. D. The system of marketing management at the tactical level, aimed at creating a market demand for existing goods and services.

The program module "Marketing Management" is aimed at the assimilation of the theoretical and practical aspects of marketing management and skills to solve a number of problems.

The main objective of this course is to develop knowledge and skills in the field of strategic and tactical marketing management in the enterprise.

The result of the passage of this program will be the implementation of the following goals and objectives:

The transformation of the organizational structure of marketing in the company.

Improving the quality of marketing activities and benefit from it.

The use of new marketing tools.

Entering new product markets / market.

Interaction with effective partners from the field of marketing.

Online Microeconomics (MBA )

Microeconomics (40 hours)

The Course Modules:

1.1 Methodology of microeconomic analysis: production, costs, profits.

1.2 Factor markets and income distribution.

1.3 Theory of production. Capital markets and natural resources.

1.4 Welfare Economics.

Module "Microeconomics" - an area of ​​business knowledge, where he studied the functioning of the economic agents in the industrial, consumer and economic activity.

This module will be interesting to managers, professionals, entrepreneurs, financiers, and managers, in the activities which knowledge of basic economic laws - the main or an important component.

The main purpose of this program is:

Getting information about the functioning of a modern business system at the microeconomic level.

The study of behavioral factors of consumers in a market economy, and the sales process.

The study of the factors of pricing and demand generation.

The use of microeconomic standards in their companies.

After examining the content of this course, you learn how to effectively apply the knowledge gained in the framework of the modernization of the economic processes of the company and its own market niche.

Online Competitive Strategy

Competitive Strategy (28 hours)

This Course Modules:

1.1 Competitive war. Resisting raids and capture business.

1.2 The basic competitive strategies.

1.3 Risk management.

The strategy of working with competitors - a set of actions based on the defensive or offensive. This activity is aimed at getting a decent position in the industry, and higher income from investments.

The course program "Competitive Strategy" teaches the practical application of business management skills, and familiar with what a successful competitive strategies exist today.

For example, minimizing the costs. This method provides protection from rivals and competitors, as many companies exhaust their profits during the competition. This strategy can profitably apply only enterprises control a large share of the market (compared to the other players), or have other benefits, such as access to the most favorable raw material.

Differentiation. This strategy is Business Management is offered as an alternative to minimize costs. Its principle is to emphasize the uniqueness of the company's products within the industry (e.g., use of titanium, more robust parts in the production of sports equipment e.tc.).

Concentration - a business management strategy that allows to focus on the skills of a particular user defined geographical region, defined range of products.

Identify the applicability of a specific strategy for your business and reach an effective way to help the development of the course "Competitive Strategy".

Online Business Processes and Information Technology

Business processes and information technology (90 hours)

This Course Modules:

Process Management. Types of business processes and their impact on the implementation of the strategy. Modern methods of describing business processes and their simulation.

1.2 Statement of the business processes and assess their effectiveness.

1.3 Management Systems organization and its business processes.

1.4 Business Security.

1.5 Information technology.

Business processes - a set of activities and tasks related to each other, the result of which is a ready-service product for the consumer.

Information technology management can determine which business processes are best used in the conditions of a particular enterprise.

This course "Business processes and information technology" will help you to prepare activities and tasks that will ensure a good result within your company.

Optimization of business processes - a set of actions aimed at improving the interaction between the structures of the enterprise, simplifying their work. Each company is unique, and accordingly, all used in the associated business processes and complicate the ability to upgrade or simplify its operation.

Information Technology Management increase productivity Management Company, the company's competitiveness in relation to competitors.

Online Personnel Management

Personnel Management (148 hours)

This Course Modules:

1.1 The strategy of the personnel management in the company. Evaluation of the human potential. Evaluation of employee satisfaction.

1.2 Organizational behavior and the formation of teams.

1.3 The modern methods of work and management of the enterprise workforce.

1.4 Assessment and certification of personnel. Methods of assessment. Technology Assessment-center.

1.5 development and training as a basis for consistently high-level personnel of the organization. Program development, training and retraining of personnel.

1.6 Corporate Training Center (TC) or specialized training centers. Creating an internal CA.

1.7 Tangible and intangible staff motivation and stimulation. The compensation package, benefits, subsidies.

1.8 Career Management as a new type of employee. Talent Pool.

1.9 Personnel planning and budgeting.

1.10 The remuneration and bonuses. Grading.

1.11 Personnel Management of KPI and SMART.

Human Resources Management - is organized purposeful influence, whose main purpose is the most effective functioning of the organization, as well as the needs and interests of the whole team and each individual employee.

Personnel management system includes several major fields of activity:

Development of HR strategy,

Rationing headcount

Search and adaptation of personnel,

Labor Organization,

Operative work with the staff and the assessment of its operation,

Staff motivation,

Management of business communications,

Staff training and development.

The course "Human Resource Management" helps to solve a number of problems:

Ensure your company is interested in the work of competent employees.

Maximize the potential of each employee to achieve the strategic goals of the company.

Develop methods of staff development.

Set up an effective and timely promotion of staff in the professional ranks.

To create conditions for the creative activity of employees.

To create the most suitable conditions.

Online Corporate Finances

Corporate Finance (48 hours)

This Course Modules:

1.1 Valuation of Enterprise (Business).

1.2 Financial Analysis.

1.3 Financial Management Company: assets and liabilities, capital, cash flow, investments.

1.4 Corporate governance systems with a predominant role of the stock market.

1.5 The structure of the debt (the choice between bank loans and bonds), the optimal financial contracts and commitments.

Corporate finance - a fundamental aspect of financial activity of enterprises, particularly those who own significant assets in securities. Competent organization of these assets and management to optimize the financial performance of the enterprise, improve the efficiency of administrative decisions, even in conditions of instability and inconsistency of market trends. Professional management of corporate finances to avoid unnecessary risks.

This module is recommended to study the employees of financial institutions, the Department of Analysis of investment projects, employees of financial departments, non-financial staff of companies and banks where major changes are coming financial sector.

By completing the course you will receive a series of knowledge and practical skills:

Learn the specifics of corporate financial management of the project (long-term and short-term).

You will be able to analyze the capital structure of the corporation, will be able to assess the level of risk and profitability.

Learn ways to manage corporate finance in the conditions of market disruptions and uncertain trends.

Master the skills assessment capital.

Build a precise calculation of the cash flow forecasts.

Get the skills to apply basic models of corporate finance.

Online Sales Management

Sales Management (130 hours)

The Course Module:

1.1 Structure of sales in the company.

1.2 Planning and forecasting sales in the company. New techniques and standards.

1.3 Management of distribution channels: branches, dealers, franchises. Sales agents and representatives.

1.4 Operational management in sales management. Monitoring and reporting. Sales Funnel.

1.5 Recruitment sales department. Education. Stimulation (smart-targets and KPI). Building a system of active sales in the company.

1.6 Customer focus and loyalty.

1.7 Customer Relationship Management company. Database. The value of the client. Control key and VIP-clients.

1.8 Management of retail sales.

1.9 Management of the wholesale.

1.10 E-commerce.

1.11 Evaluating the effectiveness of the sales department.

The "Sales Management" brought together the best practices of leading experts and major economic schools. It includes a range of modern methods and techniques for determining the efficiency of transactions and sales management.

This program will be interesting as the manager of the Human Resources Company: directors, head of the large production complexes, leading to sales managers and line staff: managers, sales representatives, merchandisers, as a comprehensive approach to the description of the sales management.

In operation, the module you get theoretical and practical knowledge to understand and analyze the behavioral characteristics of potential buyers, their motives, needs. A special category of study are the factors that influence the conclusion of the transaction. These include behavioral and psychological characteristics that determine the positioning of clients in detention commercial transaction.

Another aspect of this module is aimed at the acquisition of knowledge and skills in managing people, sells (managers, salespeople), competent staff recruitment and training Wholesale and retail sales as well as business process management services sales.

When teaching sales management major areas of knowledge are: control and expansion of sales channels, sales planning and forecasting, assessment of the effectiveness of the sales and customer service, personnel management of sales.

Online Business Marketing Strategy

The marketing strategy of business (56 hours)

The Course Module:

1.1 The structure of the marketing activities of the company.

1.2 Competitive analysis. Evaluation of the competitiveness of products and areas of the company. Confronting competitors.

1.3 The Company's position in the market. Positioning. Branding. Competitive advantages.

1.4 Who are our customers: segmentation, customer behavior modeling, identification and development needs?

1.5 Strategic Marketing. Basic and unconventional strategy.

1.6 Developing and bringing to market a new product from idea to shelf space in the store.

1.7 New media and other forms of promotion.

1.8 Promotion of the Internet.

1.9 Assessment of the effectiveness of the marketing services company.

The marketing strategy of the company - it is a training course aimed at increasing understanding of the marketing function and development of the capacity to analyze business situations. This program allows you to evaluate the relationship between the elements of the marketing mix and strategic aspects.

The main objective of the module - learn how to apply this knowledge in practice, with special tools and models for decision-making.

The training program "marketing strategy" aimed at achieving the following objectives:

Increased sales (increase customer flow and the number of orders).

The increase in profits.

Achieving leadership in the segment.

All of these problems are related to the company's mission and strategic plans of the enterprise.

Online Basic Management Skills

Basic management skills and decision-making in the business (60 Hours)

The Course Module:

1.1 Basic management skills.

1.2 Time Management. Delegation of powers.

1.3 Business etiquette.

1.4 Effective solutions.

1.5 Stress Management.

1.6 Social Psychology.

1.7 Dynamic processes in a small group.

1.8 Behavioral analysis.

By definition, business - Leading independent activities carried out under the financial responsibility of citizens, legal entities and individuals, aimed at generating income. The company can develop in different areas: manufacturing, trade, organization of events, intellectual property and others. But anyway, a modern business is completely based on the final product, a service, which can then be exchanged for money, so the management of the business, in fact - is production management product and its implementation.

Speaking generally, the management of the business - it is the control of business processes, which boils down to, to start some business, make changes, and finish their concrete result, measured in money and efficiency ratios.

Skills management of the organization - is the formation and updating of management positions, enhancing competence, the development of leadership skills subordinates, business processes, and self-discipline. After extensive identity of the head - it is an essential component of the image of the company. Charisma leader and its ability to make the right decisions determine the effectiveness of all business processes of the company as a whole.  The issue of forming the image of the head as effective a manager who knows how to time and correct management decisions, remains the most important.

Online Business Communications

Business Communication (70 hours)

This Course Module:

1.1 Conflict Management.

1.2 Public speaking skills.

1.3 Corporate Communications.

1.4 Skills of tough business negotiations

1.5 Mediation techniques in the business.

1.6 GR Company and the role of leader.

Business Communications - one of the most important management tools now. Communication and dialogue, in principle, are synonymous, however, between these concepts there is a big difference. If the communication between people - is mostly a psychological phenomenon, communications are divided into categories: personal, informational, organizational, and economic and others.

A competent manager should keep in touch with customers and partners (present, past, potential), peers, experts, the media, opinion leaders. Ways of interaction may be different, but the results of communication directly determine the company's profits. The talks, orders, advertising posts, texts, letters, explanations and press conferences in many ways form the internal and external business activities, define its image, its degree of openness and, as a result, the financial well-being.

When creating and developing international company business communications become more difficult because you need to take into account not only the usual local ways of interaction, the mentality of consumers and partners. Legislative and other aspects of other countries can greatly differ from existing in your market.